Implementing a new Office/Business culture

Office/Business culture considering the dynamics of the 21st century

During the 20th century manufacturing processes were improved with the aim to reproduce products industrially. Economical growth was based on a continuous increase in productivity. Inventions (in medicine, physics, and chemistry) from the first half of that very century, continuously optimized and refined in the second half, were of help in this respect.

The endeavor to constantly optimize processes and increase production has resulted in a race for productivity which, in the meantime, has also reached administration.

This means the dynamics of our time has pervaded the office suits.
When comparing the productivity levels of manufacturing processes and that of office work, the latter shows a stagnation of efficiency during the last century.
Today this backlog has to be made up all at once: Employees should think more efficiently, whilst entrepreneurs should create a harmonious corporate culture with a motivation furthering system of values.
Meanwhile so-called soft factors have been recognized to play a more important role than the traditional hard productivity criteria.
A motivational office and business culture needs working out with a company and its executives how to establish these soft productivity factors and how to respect them in the overall concept.

Atmosphere, ambience, configuration and design, psychology, light, reflection in rooms, colors, shapes, materials, personality